AMANDA RECH

hi! hello! 

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i'm a content & creative brand strategist and a trend forecaster, i thrive in the realm of branding and cultural exploration. with a master's degree in international fashion marketing from regent's university in london, i have honed my expertise in branding, marketing, content, cultural behaviour, forecasting and international marketing. my career has taken me across four countries - brazil, uk, portugal & spain -, granting me a diverse range of professional experiences and a global perspective.

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throughout my journey, i have cultivated exceptional oral and written communication skills, enabling me to captivate and influence audiences. i excel at multitasking and staying ahead of consumer trends, ensuring my strategies remain innovative and impactful. notably, i have contributed to the rebranding and repositioning efforts of renowned players in the brazilian market, including FASHIONISMO by THEREZA CHAMMAS, MONICA BENINI, CAMILA DUTRA and FLÁVIA PINHO.

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one of my most notable accomplishments was my involvement in the development of the new second-hand area for HARRODS, where I played a key role in drawing up the strategic marketing plan to reinforce the brand's image as the largest luxury department store in the uk, as well as planning the launch of this new segment. furthermore, I created the communication plan to expand the IN BED WITH Y0U brand from the italian market to penetrate the competitive british market.

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my passion lies in studying trends, analyzing consumer behaviors, and envisioning future possibilities. as a natural-born communicator, i thrive on taking up significant challenges, particularly those with an international flavor. my ultimate mission is to merge creative thinking with strategic planning to create groundbreaking communication paths that inspire and resonate with audiences worldwide.

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by harnessing my expertise as a brand strategist and cultural explorer, i am poised to make a lasting impact in the realms of branding and communication.